Shoppers Drug Mart

The relaunch of the “Optimum for Moms” program into “Shoppers’ v.i.b.” (very important baby). We found that we got better results when the babies were the ones asking for rewards — from everyone, not just moms.

RBC – Shoppers Drug Mart

The launch of the RBC/Shoppers Drug Mart Optimum Points program. Suddenly, people could collect Optimum Points everywhere, not just at Shoppers. Woot woot!

Plantronics

When Neil Armstrong said, “That’s one small step for man, one giant leap for mankind”, he was speaking through a Plantronics headset. And lookee here, an eBook on Plantronics headsets!

Murale

A big launch for Murale, an exclusive boutique that specializes in high-end cosmetics and fragrances. Done in collaboration with David Downtown, renowned designer and artist.

BMO

Here are just two of the projects I’ve enjoyed working on with BMO over the years. Approachable, friendly, helpful, that’s BMO.

Designer Brands

What’s afoot? E-commerce for The Shoe Company and Designer Show Warehouse (DSW), including email, website, and social.

RBC

A charming digital spot that was used online and in branch, and a direct mail piece that gave us some great results.

E*TRADE

Print and radio: Fun and fast.

Sunoco

Higher octane. Lower emissions. You get the best of both worlds in this Sunoco rebrand.

Enbridge

Radio: The furnaces crying. In a good way.